Peter’s role with the CBD Business Chamber is to develop the business plan to launch the Chamber and develop the customer and marketing strategy that will ensure its ongoing success.

Peter was appointed in April 2016.

Peter has worked in advertising and integrated marketing for over 25 years for some of the leading local and global direct marketing, digital and advertising agency groups including DDB/RAPP, Grey Group, Neon Creative and currently tutors at the UTS Sydney in Brand and Advertising Strategy Development.
Peter’s professional experience has focused on working with a variety of businesses sectors including Federal & State Government, Professional services, IT&T, FMCG, Banking & Finance to develop insights that can be applied to develop winning business and communication strategies.