Peter’s role with the CBD Business Chamber is to develop the business plan to launch the Chamber and develop the customer and marketing strategy that will ensure its ongoing success.

Peter’s business background spans nearly 30 years developing and managing businesses in the marketing and communications space.

Formerly managing director and senior executive of the global communications giants Grey Group and RAPP businesses across Sydney and Melbourne he has worked with major brands across the banking & finance, FMCG, health, tertiary education, membership organisations, Not-For-Profits as well as retail State and Federal Government.

Just prior to 2014, he has been responsible for providing strategic insight for Clients as well as business development expertise to Sydney-based design & communications business, Neon Creative prior to establishing his own communications consultancy PMC in 2014, specialising in providing strategic communications advice and creative integrated communications.

Peter has also acted as a Tutor within the University of Technology Sydney, Faculty of Arts & Social Sciences in the School of Communications since 2014.

In May 2016, Peter was appointed as founding Executive Officer of the CBD Sydney Chamber in May 2016 by the NSW Business Chamber – responsible for its development, Membership strategy, Member relations and financial management.

Outside of his professional activities he is a keen sportsperson, sailing keel boats competitively out of Greenwich Flying Squadron and skiffs from Lane Cove 12ft Sailing Skiff Club where he also serves as Commodore in a volunteer capacity.

Goals for the chamber

The CBD Sydney Chamber provides a valuable link between businesses in and around the CBD.

My passion for this role revolves around connecting people and creating links that bind businesses around a common interest – that ultimately can benefit their business.

That link might be geography (eg CBD, The Rocks or Barangaroo After 5 Networking), an industry - our Creative Community group, a CBD Women in Business network or those looking for Business Improvement opportunities.

The CBD needs groups like these. My conversations with businesses reinforce this everyday. So my role is to listen and to create genuine opportunities that add value to potentially hundreds of businesses, every day. It’s an exciting challenge – and there’s a lot to do.

Contact details:

Phone: 02 9350 8103